Technology and social media were already taking over the pre-covid world, and now the pandemic has only added to its growth. Many forms of celebrities have emerged afterward who need not work in films or act. Many small and local businesses have grown, the whole industry of marketing and advertisement has transformed and evolved all because of on simple feature- “Facebook likes.” A post is as popular as its number of likes. To like a post on Facebook means that the user has indulged with the post. A Facebook post like a video may have many views, but the number of Facebook likes determines the quality of the content. IN this pandemic, everyone is at home. The pressure on social media pages and celebrities to entertain their audience is more than ever. Millions of people post billions of content every day. To beat the crowd and produce viral content is the challenge.
As powerful as the effects of this simple button are, it is pretty simple itself. After making a Facebook account, you can follow pages and people or even add people as friends by sending them a friend request. Like a post, you can click on the ‘thumbs up’ icon, which is the like button. It is an expression of affinity.
How likes helps you grow the popularity of pages or profiles
- Increases user traffic- when a user likes your page or profile. It appears on their feed from which their friends can view the page and profile’s audience grows.
- Fanbase- when a user likes your post, that means they are genuinely indulged and like your product or content.
- Insight- Comparison between likes of previous posts can help you improve and direct your content as per their fans’ likings.
- Comparison of competition- viewing the number of likes is very convenient and accessible to judge the competition.
Many pages and profiles buy likes. They pay certain agency apps, which through fake Facebook accounts, maintain their number of Facebook likes. Buying fake Facebook likes is not advised because it is easily figural. It only damages the reputation of your brand before it even builds. Fake Facebook likes don’t yield your business any profit. So a user should also be careful ins potting such business pages and profiles as mostly they are not even legitimate.
Facebook likes benefits business owners, but searches and suggestions are filtered based on their likes as customers or viewers. So the content suggested to you is as per your liking based on your previous response. Thus Facebook likes make viewing more convenient and personalized.